Freelance Content and Copywriter, International

MARCH 2020 - PRESENT

• Content and copy creation for landing pages, blogs, commercials, and newsletters

• Research and report on trends in the blockchain, security, fintech, e-commerce, entertainment, and technology industries

• Development of marketing strategies for short-term and long-term social media campaigns

• SEO, UX/UI copywriting, and creation of short and long-form copy for social media platforms

• Management and strategic planning for social media to boost engagement and click-through rates

• Portfolio: https://www.mikekrollcopy.com/portfolio  

 

UNKJD (UNKJD Soccer), Tel Aviv, Israel - Marketing and Community Manager

MAY 2023 - DECEMBER 2023

• Assisted the Head of Marketing and Branding with planning the company's content strategy

• Drafted and managed all email and social media marketing campaigns

• Increased online engagement and community follower size by over 25% across multiple social media platforms

• Managed and moderated the company's 61,000+ Discord community and increased daily engagement and community size

• Managed and wrote company and game blog updates, increasing follower count from 25,000 to 30,000+ subscribers

• Tracked and analyzed all social metrics and adapted strategy to ensure increased CTR, follow, and sign-up rates

• Built and moderated community quest system and increased download and engagement rates during Alpha and Beta testing cycles

• Tracked and analyzed growth of userbase for blockchain-based game and cryptocurrency

• Increased awareness and reported on blockchain technology growth and adaptation

 

MAX Security Solutions, Tel Aviv, Israel - Content and Social Media Manager

DECEMBER 2022 - MAY 2023

• Managed and led the company's content and design team 

• Managed company social media accounts and increased follower count by 47% across all platforms

• Increased social engagement and impressions by 66% across all social media platforms

• Crafted engaging and SEO-optimized content for various social media platforms, resulting in a 50% increase in organic traffic and 20% growth in conversion rates

• Crafted and led the design team for business to business, and business to customer, company newsletters resulting in an increased email marketing open rate of 15%

• Edited and redrafted company brochures and presentations for streamlined distribution

• UX writing for training scripts, website features, and online digital assistant

• Tracked social and promotional metrics and managed analytic reports

• Drafted weekly, monthly, and annual content strategies

 

Gigantic (Clawee), Tel Aviv, Israel - Copywriter and Social Media Manager

SEPTEMBER 2022 - DECEMBER 2022

• Managed social promotions and promoted new in-game events for the community

• Drafted, edited, and managed all social media marketing campaigns and in-game UX/UI copy

• Responsible for managing all social media platforms and successfully increased player engagement by 20%

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Communix (PokerFace), Tel Aviv, Israel - Copywriter

NOVEMBER 2021 - SEPTEMBER 2022

• Researched, wrote, and edited all written materials for marketing campaigns and promotions within the game

• Increased player engagement and sales by writing UX/UI copy for recurring promotions and future in-game features

• Produced mockups and visual presentations to guide future campaigns for the art department.

• Managed push notifications for announcements, sales, and notices to player devices

• Managed official notifications for the company and proofread outgoing English correspondence between the company and other businesses

• Drafted social media posts and ad text for player engagement and company recruitment

• Researched and drafted blockchain-centered whitepaper for future expansion of the game

• Researched implementation and adaptation of cryptocurrency into existing mobile game model

 

Gliding Deer (Bingo Drive), Tel Aviv, Israel — Support Analyst / Copywriter

MARCH 2020 - OCTOBER 2021

• Provided customer support for technical issues related to the company's mobile game

• Ensured customer satisfaction and managed surveys to analyze support deficiencies 

• Decreased daily support ticket queue by 65% 

• Wrote and managed original stories and content for in-game world development

• Added 50+ game levels of content

• Edited outsourced content and made it ready for in-game use

• Increased monthly sales by 15% by editing and writing microcopy for in-game messages and advertisements

• Drafted and oversaw company communications for players and iOS/Google Play stores

• Transcribed and edited Hebrew to English memos and messages from the CEO to investors

 

Tiny Toes Play School, Tel Aviv, Israel — Preschool Teacher

MARCH 2019 - MARCH 2020

• Educated children (1-3 years old) through play, singing, and arts

• Encouraged and taught social skill development

• Encouraged, taught, and helped with English language development

 

Phrasetech, Tel Aviv, Israel — Copywriter and Content Editor

NOVEMBER 2016 - OCTOBER 2017

• Provided content writing and product description editing services for top e-commerce websites and email marketing campaigns

• Helped develop natural language generation technology through text and language editing

• Refined NLG and predictive text output for product descriptions and e-commerce utilization

• Implemented SEO-researched text into pre-existing language structures to generate natural and optimized traffic to client sites and landing pages

• Edited and rewrote daily batches of 550+ generative text product descriptions